A newsletter speaks to a selected audience; a smart campaign also responds to data, interests and behaviour. Segmentation, triggers and content change along the contact's journey.
Email Marketing & Smart Campaigns
Doing email
marketing
is not for everyone.
Your message, at the right moment, in the right inbox. We plan targeted campaigns and create automated sequences, editorial newsletters and behavioural flows.
You need a direction.
A or B?
Because every
email we
“test”
could be
a turning point.
Method, vision and tools.
To turn ideas into real growth.
A clear direction.
Email Marketing & Smart Campaigns
What do we offer?
Our process is detailed
but focused on the send.
Frequently Asked Questions
We choose the platform based on database, integrations, automation and governance. We can work with tools such as ActiveCampaign, HubSpot or MailUp when they fit the client's infrastructure.
Yes. We connect forms, contacts, purchases and relevant actions to trigger segments and flows. Before release we check consent, data quality, duplicates and what happens when something fails.
We use declared and behavioural data to define groups, priorities and messages. Personalisation has to be useful and easy to understand, with rules that can be checked and no use of unauthorised information.
It depends on database quality, the number of flows, content and integrations. Kick-off covers analysis, data cleaning, design, testing and an initial observation period before automation is scaled up.
Opens and clicks are intermediate signals. We also assess replies, conversions, attributable revenue, unsubscribes and contact quality, always keeping technical data apart from commercial results.