You need relevant, readable data with enough history behind it. Before building models we check sources, duplicates, missing fields, KPI definitions and usage limits.
Frequently Asked Questions
We can integrate analytics, CRM, advertising, e-commerce, databases and operational spreadsheets. The technical approach depends on access, update frequency, security and data quality.
Depending on the data, it can estimate scenarios for sales, leads, campaigns, demand or anomalies. Every forecast comes with its reliability, assumptions and limits: it is never presented as a certainty.
Yes. We design views around real decisions and roles, with indicators, thresholds and actions people can understand. We avoid panels crammed with metrics that never lead to an operational choice.
It depends mostly on how ready the data is. A first phase measures quality and coverage; only then do we scope the model, dashboards and update frequency.
We compare forecasts with actual results over time, looking at error, stability and better decisions. If the data is unreliable or the model adds no value, the system has to say so.