LU3G Magazine

Input. Output.

Insight. Beyond.

Insights, trends and ideas that look further ahead.

Our magazine

Our in-depth pieces on digital and the world of web agencies: how we work, what companies need, and the challenges of the web in the age of AI.

Insights and strategies for projects that address the onsite and offsite need to tell a business’s story and strengthen what makes it unique.

How to see the role and support of a digital partner within your day-to-day work.

Social editorial plan: aligning content, brand and community

3 November 2026

A social editorial plan works when it ties content, brand identity and community relationships into one clear, consistent line that stays useful over time.

How to evaluate an AI agent: the metrics, checks and criteria that really matter

30 September 2026

A practical guide to telling whether an AI agent really works: which metrics to watch, which checks to set up and how to tell a useful result from a convincing simulation.

Before asking how much to spend on advertising, ask what growth is worth

25 August 2026

How much should a company invest in advertising? A look at budgets, goals, margins, growth and the sustainability of digital campaigns.

AI agents and MCP: from prompt to verifiable workflow

24 August 2026

MCP alone does not make an AI agent useful. For an SME the point is building verifiable workflows: data, tools, permissions, checks and ownership before automation.

AI Search: content that answers fast and AI bots to manage

1 August 2026

AI searches are longer, more conversational and often looking for an instant answer. For companies the question is not only writing better: it is deciding what to make readable, quotable and accessible to AI bots.

Automated Google Ads: a campaign goal is not enough without business signals

25 July 2026

In Google Ads, automation can optimise faster. Without business signals, though, the campaign goal remains a fragile choice.

Marketing automation and CRM: why governance matters more than the tool

24 July 2026

Automating marketing and CRM is about more than connecting tools. It takes direction built on data, ownership, checks and feedback loops.

E-commerce growth: how to coordinate UX, advertising and CRM

23 July 2026

Growing an e-commerce store is not solved by adding one more channel. User experience, campaigns and customer data need a single direction.

AI agents and company data: from prototype to controlled process

23 July 2026

An AI agent becomes useful when it stops being an isolated demo and starts working inside a process with data, permissions, checks and metrics.

AI Search and SEO: how brand visibility is changing

23 July 2026

AI Search does not replace SEO: it changes how a brand is found, understood and chosen. LU3G’s take for companies that want to stay visible in answer engines too.

Website or digital platform: how to decide before development

23 July 2026

Before asking for a quote, a company should work out whether it needs a website, a digital platform or a foundation ready to grow over time.

How to choose a web agency when the digital project is complex

23 July 2026

Choosing a web agency is not about comparing quotes. It means understanding who can manage strategy, technology, content, data and results without losing the project’s direction.

MCP isn’t just another AI acronym: it’s how agents are starting to work with company data

23 July 2026

MCP connects AI agents, data and company tools. But the value doesn’t come from the protocol: it comes from governance, processes and clear operational choices.

Google Ads automates more and more. But someone still has to know what to ask for.

21 July 2026

What changes for target CPA, target ROAS and target-based strategies, and why advertisers will have to rethink how they manage their campaigns.

Technical SEO won’t save useless content.

7 July 2026

Some thoughts on the relationship between technical optimisation and content value: technical SEO is essential, but it cannot replace what a page actually needs to say.

A company blog doesn’t fail because nobody reads it, but because it says nothing.

30 June 2026

LU3G’s thoughts on the real value of company content: a blog works when it grows out of experience, vision and a strategy able to generate interest, not just traffic.

UX and UI in websites: the real point isn’t design, it’s the relationship with the client.

29 June 2026

UX and UI in websites: designing an interface means listening, ordering, simplifying and turning a company’s needs into a clear digital experience for the people who will use it.

The real problem companies have with digital.

21 June 2026

LU3G’s thoughts on how companies relate to websites, SEO, lead generation, AI and digital awareness: the web works when it becomes a shared system