Launching a fitness brand from scratch, and growing it.
Factory Gym Club.
We built the project as if it were the first step of a national chain. A strong identity, multichannel communication, conversions at the core.
More than a gym, a format ready to grow: identity, strategy and digital tools working for conversion.
From identity to telling the project’s story.
We developed the Factory Gym Club company profile to turn identity, vision and positioning into a clear, professional presentation tool. A document designed to present the project in a structured way, showcase the format and support communication with partners, stakeholders and future growth opportunities.
A gym designed to become a format.
Factory Gym Club started with a precise direction: to turn a new gym in Milan into a recognisable, structured project ready to grow. To shape this vision, we worked on three operational areas: building the brand, developing the digital system and launching multichannel communication.
From the first click to lead generation.
The website was built to turn initial interest into a concrete path: discover Factory Gym Club, understand its value and get in touch quickly. Design, content and structure work together to give users the same sense of the brand online that they find inside the gym.
The brand in motion.
We turned Factory Gym Club’s identity into dynamic content, designed to capture the gym’s energy, make the project more recognisable and bring the brand into the fast, direct language of social media.
A strong image, before any words.
We produced photography designed to give the brand a visual form: spaces, details and equipment become part of a consistent story that makes Factory Gym Club recognisable on the website, on social media and inside the gym, creating continuity between the online experience and the physical space.
From the screen to the streets of Milan.
Factory Gym Club’s communication moved beyond digital and onto the city’s streets with a lamp-post poster campaign. A move designed to strengthen the brand’s positioning and support the launch with a strong presence in the urban setting too.
