When a masseria’s wine becomes a digital experience.
Masseria Pezza.
Labels, style and interface come together to turn the wine of a Puglian masseria into a clean digital experience, recognisable and designed to showcase the region, even in online sales.
The project set out to bring a Puglian masseria’s wines online without losing elegance, authenticity or their tie to the land. Our work covered cleaning up the visual style, showcasing the labels and building a clear, tidy e-commerce interface that puts the product at the centre.
From wine to checkout, without friction.
We built an e-commerce experience that makes buying simple, fast and natural. The user journey takes customers from discovering the label to choosing the product, right through to payment with instant options such as Apple Pay and Google Pay.
The recognisability of the bottles and labels becomes central to the interface: each wine is presented clearly and elegantly, in keeping with the masseria’s identity. A smooth digital process where look, function and ease of purchase work together to showcase the product and help conversion.
Turning local wine into a clear e-commerce experience.
For the masseria we designed an e-commerce site that puts the wine at the centre: clean looks, simple navigation and quick paths to purchase. The work went beyond online sales to build a digital experience that tells the story of the product, the land and the masseria’s identity with order and recognisability.
We worked on the interface, product pages, navigation flows and visual style, creating an elegant, functional system. Every element, from the labels to the way the wines are presented, was designed to take users from discovering the product to buying it, reducing friction and making the journey feel more natural.
An e-commerce project designed to bring storytelling and conversion together: making the wines more desirable, the catalogue easier to read and the buying experience simpler, more consistent and more memorable.
White as the space to tell the story of Puglia.
From the wine to the masseria, from the visit to the purchase.
Images of the wine set within the masseria were built into the project to strengthen the link between product, estate and land. Beyond bottles to buy online, there is a wider experience: the wine becomes part of the masseria’s story, showcasing the spaces that welcome tourists and visitors and connecting the discovery of the place, the tasting and the purchase through the e-commerce site.
