Mattia Castrignano: the osteopathy influencer.

Mattia Castrignano.

We built an editorial system for a creator: visual identity, content and publishing to speak to a community of 331K followers.

More than social content, an editorial system ready to grow: set, filming and post-production working for the personal brand.

From private room to professional set.

Mattia Castrignano’s studio was never meant as a photo set: it is a medical practice. To turn it into a recognisable set, we built a three-point lighting setup with ZHIYUN Molus X200 RGB lights, working on key light, background light and kick light to add depth, separate the subject from the background and echo the brand colours. Audio, exposure and visual continuity were controlled to make every session repeatable, across vertical videos, long-form YouTube content and supporting b-roll.

The set takes shape.

Three-point lighting: a side key light to model the subject, a rear background light to colour the backdrop and a side kick light to separate the subject from it, with the camera front-on and centred.

Making every piece of content recognisable.

We built a visual identity that follows Mattia Castrignano across several channels: photo shoots, vertical videos, YouTube content and thumbnails designed to grab attention. Every element was reworked to give the personal brand continuity, make the channel more professional and turn publishing into a path of steady growth.

A recognisable personal brand.

We worked on Mattia Castrignano’s digital image, building a clear visual direction consistent with his role as a professional and creator in the world of osteopathy.
Alongside this, we developed photo and video content designed to strengthen his online presence, make his profile more recognisable and give visual continuity to his social channels, YouTube and communication materials.

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Brand Positioning & Identity Design

From social presence to community.

We managed Mattia Castrignano’s social channels, building an editorial line consistent with his positioning and with the language of his audience.
Alongside this, we handled publishing, content rhythm and communication continuity, turning his social channels into an active space for building authority, relationships and community growth.

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Social Growth & Community

A well-structured channel.

We worked on Mattia Castrignano’s YouTube channel, setting up video production designed to showcase his expertise and turn it into clear, recognisable content suited to growing his personal brand.
Alongside this, we handled filming, editing, formats and video thumbnails, making the channel more professional, more consistent and able to catch viewers’ attention from the very first impression.

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YouTube Channel & Video Production

Reels made for paid promotion.

Reels made for paid promotion. We created video content specifically for advertising, designed not only to be published on social channels but to work inside sponsored campaigns. Each reel was built with rhythm, message and format geared to performance, with the aim of grabbing attention, increasing visibility and bringing new users into Mattia Castrignano’s digital ecosystem.

A feed designed to be recognised.

We designed graphic content to make Mattia Castrignano’s feed stronger, easier to read and instantly recognisable. Informative carousels and reel covers work together to present his services, guide the user’s attention and give his Instagram profile a visual identity consistent with his role as a professional and creator.

Collaborations that turn expertise into story.

We also supported Mattia Castrignano in producing content around his collaborations with athletes, creators and well-known names in sport. Here the job went beyond recording a video: we built a story that does justice to both the professional’s journey and that of the person involved.
Each piece of content was designed to show the work behind the performance: recovery, mobility, stability, strength and body awareness become narrative elements rather than mere exercises. The collaboration with MK, king of streetball, told the story of his return to movement after a shoulder injury, turning a studio session into content that is authentic, credible and right for the community. A way to bring together professional authority, social media language and human value.